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Our Strategy


We have a wealth of experience in online property advertising and digital marketing and the variety of services we provide has evolved naturally over time to appeal to both professionals and homeowners. We are one of the only inclusive platforms to bring together private sellers and agents in the same place, making The House Shop a must-see platform for anyone buying, selling and renting property in the UK.

We provide a gateway for sellers to access all the available routes to market, from For-Sale-By-Owner and online estate agents to traditional high street agents. We provide consumers with all the information and resources they need to sell their home, their way.

The fact of the matter is there will always be demand for the traditional estate agency service – in fact, 8 out of 10 House Shop customers will use the services of an estate agent. We recognise the value of good estate agents and believe that there will always be demand for the traditional estate agency service.

But this is not to say that this route to market is right for everyone, and we provide sellers with all the tools needed to sell their property. We are already working with thousands of agents across the UK who recognise the value of our unique audience and the services we offer. is a property marketplace that allows agents and individuals to list their homes to let and for sale for free. All landlords are verified to ensure that they own the property they are advertising with us.

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